Ford F-150 Leading the Pack | Big Block

This commercial may’ve been the shortest one I’ve been a part of, but it taught me a lot about pre-production and the power of communication.

There was a moment when a camera lens was desperately needed, but time was not on the team’s side. I was placed in charge of taking the original lens and exchanging it for a new one. I had to return before the team transferred to their next destination; otherwise, the production would be delayed.

When I arrived, the camera company was overwhelmed with clients. Despite the tense atmosphere, I was able to communicate quickly and effectively what was needed. I even managed to crack a few smiles since I could sympathize with the stress of a fast-paced environment with high demands but limited time. Within an hour, I was back on the scene with the new lens they needed. Production resumed, and not a minute was lost.